Gideon Asset Management, LLC is a privately held and managed investment platform.

Gideon Asset Management, LLC is a privately held investment vehicle managed by its founding partners and supported by a professional staff of analysts, managers, and a tax and audit specialist. We seek to acquire urban real estate in major metro markets and tourist destinations. Gideon also maintains a Venture Capital investment arm which invests in start-up companies in the technology space.
We are currently in expansion mode and seek to acquire an additional $500- $750M worth of real estate by 2020.



Gabriel’s background prior to launching Gideon Asset Management includes real estate investing, private equity, brand investments, and mergers and acquisitions. 
As part owner in the Rainbow Shops, one of the largest privately held clothing chains in the USA with over 1,200+ location nationwide, Gabriel’s deal management skills and deep knowledge and understanding of the retail market, propel our investment spirit and experience. 
Gabriel’s quick reaction to investment opportunities has led to ownership in well known clothing brands, and a national restaurant chain among other past investments. 
With the launch of Gideon, we have captured this spirit and have incorporated it into our reaction to commercial real estate acquisition opportunities. 

Phone: +1 (212) 235-3000 Ext.501

Mobile: +1 (917) 456-2969

E-mail: gs@gideonam.com


Isaac began his career in real estate as a property manager for a Connecticut based residential acquisition company. He then went on to Meridian Capital Group and joined the capital markets group in NYC. From there he joined Rosewood Realty Group in NYC and was part of a team that completed $750M in real estate sales over a 12 month period. During the down cycle in the market, Isaac founded a manufacturing and design company which imported unique products. The products were sold directly to Wal Mart, CVS Stores, Bed Bath and Beyond, Shop NBC TV, Sephora, Saks 5th Avenue and many other nationally recognized retailers and e-tailers.  Finally, Isaac founded Gideon Asset Management, LLC, the management of which requires experience across multiple business channels.

Phone: +1 (212) 235-3000 Ext.502

E-mail: ik@gideonam.com



Josef (‘JoJo’) Chehebar joined Gideon as a managing partner in January of 2014. Previous to becoming a Partner in Gideon, JoJo managed a portfolio of investments on his family’s behalf both in Real Estate, Technology, and Entertainment. JoJo’s Film, Restaurant, Nightlife,  technology, and start-up investment experience led to the creation of Gideon’s Venture investment platform.   JoJo has deep ties to the film community in  Los Angeles as well as the entertainment world in NYC and Las Vegas.

His real estate investments include partnerships with the Naftali Group in developing two major condo projects on the upper west side and on the east side of Manhattan. Additional holdings include multiple student housing projects across the US. JoJo heads up Gideon’s venture and entertainment investment arm.  JoJo’s ability to identify market trends, execute strategies, and oversee multiple platforms of investments, round out the necessary characteristics of Gideon’s executive partners.

Phone: +1 (212) 235-3000 Ext.503

Mobile: +1 (917) 512-9596

E-mail: jojo@gideonam.com


Chief Financial Officer

Jeffrey joined our team from a full-service accounting firm specializing in Real Estate, Wealth Management, and Estate Planning, with a focus on tax. Jeffrey is a CPA and Certified Auditor.

Phone: +1 (212) 235-3000 Ext.401

E-mail: jeffrey@gideonam.com


VP of Acquisitions

Aziz past experience includes working for AIG while managing a portion of a multi-billion dollar bond portfolio. He then joined a NYC based commercial Real Estate brokerage firm. Aziz was responsible for many sales throughout the Boroughs before joining our team as an analyst and VP of acquisitions.

Phone: +1 (212) 235-3000 Ext.506

Mobile: +1 (201) 790-1090

E-mail: aziz@gideonam.com